Your outdoor business signs could, for the most part, mean the difference between letting consumers walk out the door and making a sale with a fraction of a cost. Take note that graphics and signages reach a wider audience at the point where they’re making a purchasing decision.
Additionally, advertising or promoting business with posters, banners, and signages is one of the most inexpensive and affordable ways to reach a wider audience. In fact, according to a study by FedEx Office, business owners see high value in their graphics and signs.
Keep in mind that whatever marketing technique you apply, if your consumers cannot find you, it is all for nothing, making outdoor signs an integral part of a brand. For a little help, here’s why outdoor signs work and a roundup list of signs that can help you reach your business goals.
Why It Works
There are many reasons why outdoor signs work in promoting your brand effectively. Here are some of the reasons why. Read on.
Of course, location is tremendously essential. Where you situate your outdoor sign is where you’ll be branded. Individuals who drive or pass by that location will, most probably, start to know what you have to offer, who you are, and could become your potential clientele.
According to a study in 2012 by the Economics Center at the University of Cincinnati, signages are among the most essential and crucial elements of visual communication. Moreover, the study also explained the importance and significance of on-premises signs.
The visual communication given by on-premises business sign is quintessential for the well-organized function of the system of commerce and the prosperity of many businesses. With all that said, you need to have an outdoor business sign near your business because most people tend to shop where they live.
Furthermore, you need to have onsite signage so that potential customers will know you exist. All in all, for businesses, especially for brick and mortar businesses, your signage is incredibly important.
Why? Well, it is because it acts as a signpost to guide people to your business and gain the attention of new consumers.
Yes, size matters with regards to signage. However, it is not just the entire size of the signage. You must keep in mind or consider the size of entities in the location of the sign as well as the size of the copy on the signage itself.
When it comes to signage, bigger isn’t always better. More often than not, having signage that’s too big can become a distraction and can make the message of your sign unclear. Think about large signage on the side of a high building where you, for the most part, regularly commute.
Would small signage that’s well-placed at an intersection better than the one on the side of the building? Well, probably yes. As a matter of fact, the smaller signage would be much better as people can stop and look at it when they get to the intersection.
Furthermore, you also need to take the size restrictions and limitations where you place your signs into consideration. Some places are restricting billboards. With that said, you need to know what you cannot and can display.
Aside from the state and local laws concerning the size of the sign, you also need to deal with federal regulations with regards to outdoor advertising. All in all, the size of the signage and the lettering cause people to, for that matter, pass on by without noticing who you are or reading your message.
A sign must always be bright and neat. Plus, it should emanate the promise or message of your business, bring the high merits of your brand, and your distinction. Keep in mind that a sign that’s smudged or damaged might fail to convey or emanate the message of your brand.
When compared to other forms of advertising such as TV commercials, magazines, or radio, your brand can gain more extensive exposure at an affordable cost with outdoor or exterior signages. Regardless of the new digital advertising platforms that are, for the most part, used these days, outdoor signs have proved or showed to be one of the most convenient and effective forms of advertising.
Draw More Attention
Signages can be an integral component of a brand’s overall marketing game plan. Signs that carries or holds a brand’s logo can aid in reinforcing its brand. A sign is also used to drive more attention to advertisements and promotions, and to emanate information about the business. And since outdoor business signage is seeable and perceptible twenty-four hours a day, its impact is unremitting.
Top Outdoor Signs
Are you looking for that perfect exterior signage? Well, look no more! Here’s a quick roundup of outdoor signages that will help people find your business.
If you own a boutique or a shop, you might want to think about installing awnings that will give shade to your main entryway. The public will be able to view it as they pass or drive by. Also, ensure to brand the awning according to your signage.
Monument signages are ideal for large community or business park. They are usually made with brick or stone. In general, it is large signage that helps people identify you as a business.
A pole sign is signages attached to light poles. It helps communicate your brand to your potential customers.
A-frames are a classic style that’s usually found at restaurants and other establishments. These signs can be seen easily by the public and is an excellent way to attract potential customers. Just like shieldco office signs, A-frames are lightweight and highly customizable.
If you own a business or plan to open your own, outdoor signages are a vital consideration. A clean, bright, attractive, and creative signage can aid your brand to stand out from the competition. Consumers are more likely to buy or shop from a business they have heard of, according to ChamberofCommerce.com, so signage can aid in planting the seed for future sales.