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10 Questions to Ask When Designing Your Company Logo

When you Designing a Company Logo here are the 10 Questions to Ask yourself 

Logo design is important for the branding of your company. A good company logo is something that can be recognized right away. It also provides a lasting impression. A good logo is something that identifies the brand, make it stand out from competition, and improve your bottom line.

 

Logos are not easy to create. It is important that you work with the right logo maker to come up with best one to enhance your company branding. It is important to get it right the first time in order to avoid wasting money and effort. Below are ten questions to ask when designing the logo of your company.

 

  1. What are the different types of logos to choose from?

There are four types of logos that can be made with a logo maker app. These are:

 

Word marks – It is a word or abbreviation made into a logo. Some of the popular examples include IBM, Google, Saks Fifth Avenue, CNN, and eBay, just to name a few.

 

Letterform – This type of logo is made up of a single letter. Some of the well-known samples include Beats, Uber, Honda, McDonald’s and Unilever.

 

Pictorial – This type of logo is composed of symbols that you can recognize right away. Some companies that use pictorial logos include Twitter, Playboy, and Starbucks.

 

Abstract – It is a logo that uses a unique symbol, such as Nike’s swoosh logo.

 

  1. What type of logo is appropriate for my company?

It is important to choose the type of logo that best suits the name of your company, and what you try to project. If you want consumers to remember your name, then choose a letterform or a wordmark logo. A pictorial or abstract logo must be designed to show the personality of the brand.

  1. What should the logo show?

The logo design must show what the company is about. By just one look, consumers must already know the brand’s identity.

 

  1. What color scheme should we use?

Choosing the right color is important when making a logo. Select colors that represent your company. They should also be different from what competitors are using.

 

  1. What fonts should I use?

When you use an online logo creator, there are lots of fonts to choose from. Choose the font that best suits your company.

 

  1. Should I hire a graphic artist to create the logo?

While it is recommended to employ the services of a graphic designer, you can use a logo maker app to create one for your company. That way you have full control of the elements of the logo.

 

  1. What is the price of a logo design?

The rate of a graphic designer can range from $4,000 to $15,000 for a single logo. If your company can’t afford that, then you can use an online logo creator. It is a cost effective solution as long as you already have an idea of what type of logo you want.

 

  1. Where should I use the logo?

The logo must be displayed in the website, social media channels, and online ad campaigns. It must also be used in the business card, uniform, company stationary, and the front door.

 

  1. What are the things to avoid when designing a logo?

One of the mistakes that a logo maker makes is deciding on design without looking at the logos of competitors. It is important to ensure that the logo is unique, and will make the company stand out from the crowd.

 

  1. How long before I need to retouch my company logo?

Most logos requires touching up after ten years or so. That way you can prevent it from becoming stale.

 

These are the questions that you need to ask first before designing your company logo. Once you have assigned all ten questions, then you are all set to create one for your brand.

 

Do you need to Redesign your Logo?  here is the simple Step-By-Step Simple Guide to Redesign Your Company Logo

2017-04-19T14:38:52+00:00 Blog|0 Comments

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