1. Know Yourself
Before you can start building your brand, you need to know who you are. This is important since people can see right through the mask of the brand that you create. If you create a brand that does not feel natural to you, you are going to get burned out and have to start over. Figure out who you are, what you want to be known for, and your likes and dislikes. If you are not sure of the answers to these questions, take some time to look at the people who you look up to.
No matter if you are creating a professional or personal brand; you need convey the same logos, value, colors and other attributes consistently. If you use an online logo creator, you can keep the same fonts and colors consistent. The brain is hardwired to look for consistency. You need to make sure that all your posts have the same values, and subjects stay on the same channels.
3. Know Your Niche
While most of us would love to please everyone, and have a huge audience, it is not going to happen. It is better to find a niche that you thrive in, and that you enjoy. Find one or two subjects that you are knowledgeable in or like writing about. In no time, you will have an audience that enjoys your work.